Since the early 90s people have been flocking to Perugia’s annual festival of chocolate goodies: Eurochocolate. If you have a sweet tooth, book your travel plans immediately because, without a doubt, this is a dessert lover’s paradise.
Amidst Perugia’s stony streets lie dozens of carts and small shops selling their mouth-watering wares. The quiet has disappeared from the streets as songs adoring chocolate blast from street-side speakers and the hum of happy tourists gets louder and louder with each delicious bite.
Think of a flavor-any sweet or savory memory of deliciousness-and you will find it at Eurochocolate. Enjoy the regular vanilla and chocolate but also feast your eyes (and your tastebuds) on hazelnut, mint, cherry, orange, caramel, coconut, and many more.
Get your chocolate in the regular bar variety or try some chocolate liquor, hot chocolate, or even a chocolate kebab!
The big showcase of the chocolate festival every year for locals is the Baci from the Perugina chocolate factory, but dozens of other countries’ sweets are on display as well. Tours are available at the factory (in English and Italian) with aboundance of chcocolate to taste! Info on Perugina factory tours
The Little Blue strongly recommends going to the Augusta Perusia chocolate shop. Augusta Perusia is a small local chocolate laboratory right next to the Etruscan Arch.
This year, Eurochocolate will run from October 18-27. A Chococard (for repeat offenders) is well worth your money during your visit. The card will give you special offers, discounts, and even free samples from the various booths.
What are you waiting for? Your chocolate fantasies will become a reality at this year’s Eurochocolate festival! (You can thank us later.)
Useful Info for your visit during EuroChocolate
Best day to go to eurochocolate?
The first Sunday of the festival because during the day artists will create sculptures out of huge chocolate blocks.
It’s a bit outside the city, about half an hour. Get there with a bus from Piazza Partigiani; tell the bus driver you want to get off at the Perugina. Open Mo-Fr 9-1 pm, 2-5:30 pm. You have to make an appointment for the tour. Call the free toll 800.800.907 (they speak English). Cost of the factory tour and tasting:7 € (5€ if you are a group of 10+)
Perugina also has a chocolate school (Scuola del Cioccolato) with a special edition for Eurochocolate. For more info visit the Perugina – School of Chocolate in Perugia, Italy
Altrocioccolato is the fairtrade answer to Eurochocolate. It is on the weekend of the 18-20th of October in Citta di Castello. For the program go to the AltroCioccolato Fair trade chocolate festival